Corporate Video Production
Your satisfaction is our No 1 Priority… Whether you manage a 5-Star resort or a family company, the well experienced team at Key Essentials can showcase your company or event giving you a great selling tool and advertising medium with professional corporate videos.
Michael Watt has spent decades working with the lights and cameras of television production, so your end product will be first class. The latest equipment is only as good as the person who operates it; our team offers today’s technology with yesterday’s sensitivity.
- This video shows work samples done by Michael Watt and Nolene Wood either for clients directly, or for advertising agencies across Australia.
First Steps In The Planning
The Storyboard Beginning
The first step to making a video, the concept is storyboarded or broken into stages or segments to determine the required footage and audio that is needed to satisfy all levels of the project. Production doesn’t begin until this is approved by the client. These storyboards can be as small or as large as you need.
Here is a small sample of recent storyboards presented and what you can expect to receive before any video footage is taken.
Things To Consider
What can you expect with your video advertising?
The production team will:
- Deliver your message effectively through media
- Manage and co-ordinate projects through liaising and consultations
- Shoot video presentations using high quality digital video equipment
- Narrate scripts or edit drafts from copy provided
- Record voice-overs or live takes with high quality sound definition
- Complement your video presentation with professional photography
- Screen for musicians/singers/actors or fill-ins/props as necessary
- Write jingles and supply music if required
- Provide all necessary lighting equipment
Helpful hints for creating a video production
- Think about your target market.
- Make a list of all the key elements you want covered.
- Make a list of the goals you want to achieve by using web, video or television advertising.
- Ensure the length of time it takes captures what you want to achieve and cover. For example, if your video is an instructional video, make sure you cover all key elements with clear and easy to follow instructions about the product; if the goal of your video is to get your audience’s attention and to make them want to know more, make short qualifying statements that are interesting and meaningful.
- Make full use of your product’s features by including advantages of that feature.
- End off with a friendly call to action – Join Now – Visit us at – Call Today.
End Product
Your end product – Uploading to Cinemas or Television
You will be presented with the final copy either on USB or if the file size isn’t too large, download online. If it’s for cinemas or television, your video can be saved in many formats, mov, avi, wmv, mpeg, or mpg and can be uploaded to any theatre across Australia and is free from a regulatory body approval.
With television we arrange for it to be passed so it complies to and meets the Federal regulatory approval and classifications (CAD). It can then be uploaded to any station across Australia via Dubsat Media Pro. This is at no cost to you and all part of our service.
You can also use your corporate video at Trade Shows where you will require a looped copy. By adding your production to your website as a web video via YouTube you are getting even more mileage from your initial investment.
Check out some of our other projects in our video gallery.
7 Vital Facts to Consider Before the Cameras Role
Download this guideline of things to be aware of before engaging any media company to shoot a video. You will be surprised how these tips can give the end product the WOW factor. Hope you find these useful.
