Cinemas & Television Video Advertising
All corporate video ads, whether it’s for a cinema ad or television commercial, are designed to sell, to educate and to entertain. They have to get people’s attention, hold it and make them act on what they’ve just learned.
Key Essentials captures your message in words and pictures and produces a high quality audio-visual tool for your marketing plan. Our team brings extensive experience in all areas of video production with a suite of specialised services you can take advantage of, all under the one umbrella.
- This is a collection of animated work samples done by Michael Watt and Nolene Wood for various clients and agencies across Australia
Cinema Ad Redbank Dental Centre
Teamwork brings success
Something useful to note is that there are two teams involved in producing your corporate video, your company team and the video producers. It is essential the lines of communication are kept flowing smoothly and it is best to pick one person in your company to liaise with in the planning process with the video producers.
Teamwork is exactly what happened when creating a cinema ad for Redbank Dental Centre, making it a pleasant experience for all. What they received in the end product was successful video and something that they can use many times over, not just for cinemas but for their website also, as this presentation is timeless.
When watching the video, you can see how the teamwork came together. It presented all staff and hired talent in a friendly professional manner, as you can expect when you visit for your dental work.
TV Ad The Outdoor Furniture Specialists
Making an ad stand out and sell
Written text for a magazine or newspaper can be very long, while video requires fewer words combined with dynamic pictures or typography. Often video has to deliver the message in a matter of minutes, or even seconds. You can trust Key Essentials to take your message or draft script and adapt it to suit the best medium.If you prefer, we can write the script for you. It’s always best to ask us what scripting will work best for your production.
Client Darren Gunning for The Outdoor Furniture Specialists sums this up when he says, “I have worked with Michael Watt at several advertising agencies and on a wide variety of briefs (including both 2D and 3D projects) before commencing my tenure with TOFS. ‘Magic Mike’ has never shied away from a challenge, or from both the creative and time pressures that I seem to keep imposing on him. A true gentleman of the edit suite”. Darren Gunning – National Marketing and Brand Manager – The Outdoor Furniture Specialists